There’s a reason marketers create specific landing pages for specific campaigns, and it’s because they focus on a single topic, product or action converts better than a page with lots of different CTAs.
Treat product pages like landing pages
Feeding might be widespread, but it’s also unethical. “Baiting wild animals in order to get the perfect shot has become a normal practice, sadly,” the conservation photographer Daisy Gilardini explains. “Snowy owls in Canada are baited with live mice.
Use visuals. Lots and lots of visuals
Learn as much as you can about the life forms in your viewfinder
Shoppers like to see what they’re buying, and the more visual information you can give them, the better. While taking product photos and uploading them might fall on your client’s plate instead of yours, encourage them to embrace the camera and upload several shots.
